Kingfisher, photo by Elizabeth Dack

Broads boating company backs Norfolk’s wildlife


Saturday 27 February, 2016




A veteran supporter of conservation in the Broads has become a corporate partner with Norfolk Wildlife Trust (NWT), currently celebrating its 90th anniversary.

Now in his nineties himself, Robert Richardson, founder chairman of Stalham-based Richardson’s Boating Holidays, has signed the company up as an Investor in Wildlife Corporate Partner and an Anniversary Champion in this special year for the Trust.

“I’ve spent my life on the Broads and to me it’s a natural paradise,” said Mr Richardson, who celebrated his own company’s 70th anniversary in 2014.

“As lovers of boating holidays quickly come to realise, the journey is every bit as important as the destination. And what better way to discover the Broads’ sometimes hidden landscapes and teeming wildlife than to take a slow cruise on the river?”

The Investor in Wildlife corporate partnership aims to demonstrate publicly a company’s commitment to its social and environmental responsibilities.  

At the same time, 24 Norfolk businesses have pledged support to NWT as Anniversary Champions – including Archant, Eastern Daily Press publisher and Mustard TV owner; Empresa; Swallowtail Print; Clapham & Collinge; UK Power Networks; Woodforde’s Norfolk Ales; and Herbert Woods.

They have pledged to help NWT spread the word about the importance of nature and engaging local communities in the future of their wildlife and wild places.

For example, the Eastern Daily Press has collaborated with NWT in the recent production of a 164-page souvenir publication, Wild & Wonderful Norfolk, to celebrate the 90th anniversary. It combines stunning imagery with top class writing by famous names like Mark Cocker and Simon Barnes and expert naturalists. On sale at £5.95, the Trust receives 50p for every copy sold.

NWT chief executive Brendan Joyce said: “Norfolk Wildlife Trust wants to secure the involvement of as many organisations as possible to help protect Norfolk’s wildlife and wild places. In our 90th anniversary year, we are delighted to welcome 93-year-old Mr Richardson as our newest corporate supporter and Richardson’s Boating Holidays as an Anniversary Champion.”

Mr Richardson added: "We are delighted to be involved in this scheme and to be an Anniversary Champion. Investing in wildlife shows our customers and staff that we care about Norfolk, and also helps the Trust in its work to protect the environment in which our customers and Team enjoy so much”

NWT cares for 40 nature reserves and other protected sites around the county including 10 kilometres of coastline, nine Norfolk broads, nine national nature reserves and five ancient woodlands.

To arrange a personal visit or to discuss the benefits of becoming an Investor in Wildlife and the work of the Trust, please contact Jane Ryan, Investors in Wildlife officer on 01603 625540.
Share this

Top news stories

2018-05-22 Wildlife in Common Wildlife in Common
Tuesday 22 May, 2018
A two year project celebrating Norfolk’s commons and their wildlife and heritage has begun,  run by Norfol...
2018-05-01 Jess French joins Norfolk Wild Jess French joins Norfolk Wildlife Trust as Children’s Ambassador
Tuesday 01 May, 2018
Our new Sure Start project will engage with children and families at the very start of their lives, giving them hands...
2018-04-27 County Wildlife Sites threaten County Wildlife Sites threatened by government planning changes
Friday 27 April, 2018
From ancient woodlands and flower meadows to wildlife oases in our towns and cities, there are thousands of quiet, of...
2018-04-25 Nigel and Joshua’s Lad join th Nigel and Joshua’s Lad join the grazing ponies on local wildlife site
Wednesday 25 April, 2018
Two Dartmoor Ponies are settling in to their new home at Litcham Common in West Norfolk, where they will graze the he...
2018-04-18 Ben to go Broads to Brecks to Ben to go Broads to Brecks to celebrate Norfolk Day
Wednesday 18 April, 2018
Ambassador of Norfolk Wildlife Trust and of Norfolk Day, Dr Ben Garrod, will journey across Norfolk on Friday 27 July...
2018-04-17 New research reveals nature’s New research reveals nature’s beauty increases happiness
Tuesday 17 April, 2018
30 Days Wild pioneers action to connect people with nature The Wildlife Trusts’ annual nature challenge 3...
2018-03-29 Hi-tec installation for intern Hi-tec installation for internationally-important fen
Thursday 29 March, 2018
A data logging piezometer system has been installed this week at a Norfolk fen to gather detailed data about the site...
2018-03-28  Norfolk's iconic swallowtail Norfolk's iconic swallowtail butterfly at risk from climate change
Wednesday 28 March, 2018
Norfolk's butterflies, bees, bugs, birds, trees and mammals are at major risk from climate change as temperatures...
2018-03-22 People’s choice Alice Lee will People’s choice Alice Lee will exhibit her unique ‘Flock’ at NWT Cley Marshes
Thursday 22 March, 2018
Norfolk Wildlife Trust is excited to host talented Norwich-based artist, Alice Lee for an exhibition, colouring book ...
2018-03-14 NWT announces new Chief Execut NWT announces new Chief Executive
Wednesday 14 March, 2018
The trustees of Norfolk Wildlife Trust are delighted to announce the appointment of Pamela Abbott as the new Chief Ex...
2018-03-06 Grant will give children a sur Grant will give children a sure start with nature
Tuesday 06 March, 2018
Norfolk Wildlife Trust has received a grant of £7,770 from the National Lottery’s Awards for All scheme f...
2018-03-05  Mass marine death along North Mass marine death along North Sea coast
Monday 05 March, 2018
Tens of thousands of marine animals have been washed up along the UK’s east coast following the cold temperatur...