Our use of cookies

A close up of a cow chewing on hay. It has a white body with a black nose and ears and a few black spots. There are yellow tags in it's ears.

Cow eating hay (credit: Jimmy King)

Our use of cookies

Our use of cookies

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

We use cookies, which are issued by third party service providers that we continuously assess to make sure the data is secure. We collect these cookies in order to ensure that anything we do in our online advertising and campaigns are cost effective and relevant. We track how well our adverts perform and then analyse this data to make sure we can continue to make improvements.

Our cookies help us:

  • Make our website work as you'd expect
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Continuously improve our website for you

We do NOT use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties
  • Pay sales commissions

You can learn more about all the cookies we use below.

Necessary cookies – these can't be switched off, as our website doesn't work without them:


Cookie type: strictly necessary

Cookie provider: The Wildlife Trusts

Cookie purpose: Used by the website to remember cookie preferences.


Cookie type: strictly necessary

Cookie provider: Cloudflare and various others

Cookie purpose: these cookies are used to ensure our website is usable. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Provider policy: Cloudflare privacy policy


Third party functionality cookies – required for making payments or booking events


Cookie type: 3rd party functionality

Cookie provider: Eventbrite

Cookie purpose: Used to deliver event booking services and content tailored to the user's interests.

Provider policy: Eventbrite


Cookie type: 3rd party functionality

Cookie provider: Stripe

Cookie purpose: Used for making card transactions on the website. Provided by Stripe.com which allows online transactions without storing any credit card information.

Provider policy: Stripe


Cookie type: 3rd party functionality

Cookie provider: Paypal

Cookie purpose: Used to support payment services.

Provider policy: Paypal


Third party cookies with analytics/advertising purposes – some may also enable functionality



Cookie type: 3rd party functionality

Cookie provider: Vimeo

Cookie purpose: We embed videos from our official Vimeo channel using Vimeo's Do Not Track setting. You can read about this on Vimeo's embedding videos page. Vimeo may use cookies to enable the video to play, remember your preferences and maintain the security of its service.

If you visit a page containing a Vimeo video and you are logged in to your Vimeo account or if you've visited the Vimeo website before the ICO website, Vimeo may use cookies e.g. to keep you logged in, for analytics and advertising purposes, and collect data linked to your Vimeo account. For more information, see the Vimeo cookies policy.


Cookie type: 3rd party functionality, analytics and advertising

Cookie provider: YouTube

Cookie purpose: We embed videos from our official YouTube channel, using YouTube's privacy-enhanced mode. You can read about YouTube's privacy-enhanced mode on YouTube's embedding videos information page. If you visit a page containing a YouTube video and are logged in to a YouTube or Google account, Google may use cookies for security purposes, remember your preferences, and receive information about the videos you watch for analytics and advertising purposes cookies and collect data linked to your Google account. For more information, see the Google Privacy Policy.


Cookie type: 3rd party advertising/analytics

Cookie provider: Facebook

Cookie purpose: Used by Facebook for sharing content, conversion tracking, optimisation, creating audiences for Facebook Ads and marketing.


Cookie type: 3rd party advertising/analytics

Cookie provider: New Relic

Cookie purpose: Anonymously maintains a user's browsing session on the website to allow us to monitor and troubleshoot website performance.


Cookie type: 3rd party advertising/analytics

Cookie provider: Engaging Networks

Cookie purpose: Maintains a user's browsing session on the website when participating with our online campaigning activities.


Cookie type: 3rd party advertising/analytics

Cookie provider: Google

Cookie purpose: Used to understand website usage including how users found and explored our site and how their experience can be enhanced. Google also provides campaign tracking, advertising and website functionality services.


Cookie type: 3rd party advertising/analytics

Cookie provider: Hotjar

Cookie purpose: Anonymously analyses how the website is being used to improve the user experience.


Cookie type: 3rd party advertising/analytics

Cookie provider: MailChimp. This cookie is not downloaded from our website, but from e-newsletters sent by us.

Cookie purpose: MailChimp automatically places single pixel gifs, also known as web beacons, in bulk email sent by Norfolk Wildlife Trust. These are tiny graphic files that contain unique identifiers that enable Norfolk Wildlife Trust to recognize when their subscribers have opened an email or clicked certain links. These technologies record each subscribers email address, IP address, date, and time associated with each open and click for a campaign. MailChimp uses this data to create reports for Norfolk Wildlife Trust about how an email campaign performed and what actions subscribers took.


Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout

We also use data such as email for tracking purposes. Hashed data is used to create targeted advertising for our fundraising and campaigning activities on social media and web platforms.

Hashing means that data such as email addresses are turned into unreadable codes for security and privacy during data transfer. We delete the hashed data after a short period of time and it's not used for any other purpose.

This helps us reach and inspire new people to take meaningful action for nature and to create an inclusive society where nature matters. It's both cost-effective and helps us grow support for wildlife.

If you opt into Marketing Cookies when using our website we will employ Google Analytics, a web analysis service provided by Google LLC. We also employ Google Ads conversion tracking, Google remarketing and Google Signals, all of which are services offered by Google.

We implement Google Analytics to track, monitor and report on website traffic. Google Analytics uses cookies and similar technologies to analyse and enhance our website based on how people use it and their behaviour on the website.

Google Ads conversion tracking and Google Ads remarketing employ cookies and similar technologies to measure the performance of our advertising and to display personalised advertising messages on websites collaborating with Google. This helps us to efficiently reach people to support our work and protect wildlife for the future.

Google Signals, integrated with Google Analytics, creates data reports from multiple platforms or devices from people who are signed into their Google accounts, but only if they have enabled personalised advertising within their account. This information may include a person's location, search history, YouTube history and data from sites that partner with Google. It is used to provide aggregated and anonymous insights into behaviours across more than one device.

You can opt out of Google Analytics Advertising Features through various settings and tools provided by Google including from within your Google account settings, ad settings for mobile apps, Google Analytics opt-out browser add-on and NAI's consumer opt-out. For more information, please refer to Google Privacy Controls. https://safety.google/privacy/privacy-controls/